In the past week we have observed how much product placement there really is in our everday lives. It's made me more aware of the products in movies and television shows that I watch on a regular basis. Advertisers are very meticulous with the placement of their products. They put childish products in children's shows, and adolescnet products in teeange shows.
Both, direct and hidden advertisment are very effective. However, I believe that hidden product placement is much more effective. Direct advertisments are things like commercials and billboards. They get their message across but when a commercial is played over and over again it bombards the viewers until they eventually tune it out. Hidden product placement is more effective because the viewers are not necessarliy aware that they are being subjected to advertiements. If a teenager is watching a show and their favourite character uses a virgin mobile cell phone, they will want to get one too, thinking it will make them like that character. However, they probably don't realize that is the advertisers intention. Earlier this week we took a look at a scene from "Wayne's World," that had many products. One of those products was for doritos chips. After seeing Wayne eat them, it made me crave them. Hidden product placement in movies and televivision is a more effective wway of advertising then direct advertisement.
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